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Did you get all the good keywords?
Are you sure?
Copyright 2004 Foreman Enterprises
by Scott Foreman Build-Passive-Income.com
If you are an advertiser with pay per click (PPC)
services,
you know one of the keys to a successful campaign is
finding
the right keywords. You also know that the `right'
keywords
aren't necessarily the most popular or the most
obvious. The
most obvious keywords to you are often the most
obvious to
everyone else as well.
As a result, you rack your brain trying to come up
with
words that are appropriate, but not obvious;
popular, but
not expensive; useful, yet not mainstream. The
search for
such keywords can be strokes of genius or
hair-pulling
nightmares.
Google has come up with a new search tool that can
alleviate, if not eliminate the frustration with
trying to
generate a good keyword list. Found at
http://www.google.com/webhp?complete=1&hl=en
Google's
suggestion tool will automatically prompt popular
searches
similar to the words you type into the search box.
Not only
will the tool suggest other search terms using your
word,
but it will also tell you approximately how many
results
there are for each search term.
For example, if you type in the keyword
"shoes," you'll find
that there are over 87 million results for the word
"shoes."
You'll also find that there are also over 17 million
results
for the word "shoe." This is a friendly
reminder to use both
singular and plural versions of keywords. Even more
useful,
when you dig a little deeper you'll find that
"shoes
running" has over 8 million results and
"shoes athletic" has
over 3 million results. These terms may be obvious
to you,
but at some point you'll come across a term that
completely
slipped your mind.
One drawback to Google's tool is that it doesn't
give the
number of people actually searching for the term.
Such
popularity is obviously valuable to know.
Nevertheless,
you'll be able to see at a glance a list of similar
words
and phrases compared to your original search term.
As a
result, now you can type in your most obvious
keywords and
let Google do some of the brain storming for you.
Remember, be good to yourself and never
underestimate the
power associated with the intensity of your passion.
Scott Foreman
scott@build-passive-income.com
===========================================================
Wayne and Scott Foreman are co-owners of
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