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Success
In Search Engines by Shannan Hearne
http://www.SuccessPromotions.com
There are many useful, and acceptable ways
to create greater success with your search
engine rankings. The Wizard of http://www.SuccessPromotions.com
would like to show you a few.
Use multiple title tags. Ie:
<title1>title</title1>
<title2>title</title2/ etc.
Use as many keywords as possible, especially
in the 2nd through whatever titles.
Aim for the highest keyword density possible
especially in the first couple of
paragraphs, without making your sentences
sound funny. Avoid as many stop words as
possible (the, homepage, www, of, that, is,
and, etc.)
I don't recommend using invisible text (the
exact same color as the background) but
semi-visible text one or two characters off
from the background but still not visible to
the eye is okay. I would put it towards the
bottom of the page, however.
Whenever you can, add an "s" to
any of your keywords so your site will show
up in more searches. For example, if I
search for cat I'll find sites with both cat
and cats in the search terms. But if I
search for cats, only sites with the plural
would show up.
Remember that there are semi-relevant times
you would like for your site to come up.
Perhaps someone is simply looking for photo
albums. You want to come up because this
person might never have thought of doing
scrapbooking with their pictures.
Are you familiar with comment lines?
<!your comment here> People use these
to make notes in the code for their eyes
only. But the search engines see this, too.
So you can use lots of comment lines and
make sure they contain relevant keywords to
help your keyword density. A good way to
utilize this is with comments for graphics
and tables.
You can also use ALT tags in your image
parts of your code for more keywords.
Make sure every page has a link to every
other page. Or at least most every other
page. This will increase both link
popularity and ensure that every page gets
spidered and indexed by the search engines.
Don't forget to include mispellings of your
keywords in your meta tags.
And if you are using pay per click engines,
why not bid on mispelled versions of your
chosen words. They are much cheaper and can
drive a lot of traffic to your website.
You can also make sure you use heavy
keywording in your <H1> and other
headline tags. This is one more way to get
both density and frequency for your
keywords.
Avoid frames on pages whenever possible.
Only really, really large sites truly need
frames. Otherwise, you are keeping some of
the search engines and all older browsers
from viewing your site correctly.
So you might wonder what you cannot do to
increase your search engine rankings. Never
try to incorporate meta tags that do not
have relevancy to your site's content. You
will be banned from many search engines and
anger people that come to your site when it
doesn't really contain the information they
are looking for.
Avoid repeating the same keyword dozens and
dozens of times in a row. This is considered
spamming the search engines. In either text
or meta tags.
Do not create excessive doorway pages.
Search engines reject multiple submissions
that appear the same.
About
The Author
Shannan Hearne-Fortner is the President and
Wizard of http://www.SuccessPromotions.com
Marketing Your e-Business Better through
creative marketing and knowledge.
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