| Why
do you have keep up with site promotion?
Isn't once enough?
In a word, no.
By
now, you have learned that it isn't true at all that
"If you build it, they will come," right? You
do know that, don't you? Having a web site is like
having a cabin in the woods if you don't tell people
how to find it.
The
need to promote your site all the time is so strong
that it cannot be emphasized enough. If you want to be
successful, if you want to make a living from your
site, you must promote it often and long.
If
you have been in business before, and placed ads, then
you already know that one ad placement does almost
nothing. It's the repetition, over and over, of seeing
your name that gets people to check out a store or a
business.
If
you've been successful offline, then you already know
that marketing, advertising and promotion are the
lifeblood of every business. Most business people find
that the time required to promote their online
business presence takes away from the time required to
run their business. That is where Success Promotions
comes in.
Without
marketing, advertising, and promotion, no business
will survive whether it's online or 'brick and
mortar.' However, online businesses face some special
challenges because of the speed at which the very face
of the web changes.
Hundreds
of thousands of websites are being put online every
single day. 95% of them will never make money because
the owner of the site doesn't have a clue about how to
promote a site. Some don't even know it's necessary.
Most have no marketing plan at all. They lose money
the entire first year, trying to find something that
works. Sound familiar?
This doesn't have to
happen to you.
Well,
let me tell you this. No matter what you're selling,
you can make at least a comfortable living
online.
If
your site has the right promotion at the right
time, in the right way, and if it is an ongoing
promotion, every day, every month, every year, taking
advantage of the newest, cutting edge methods,
staying current on promotion and marketing techniques,
you can be successful beyond your wildest dreams.
This
is not the hype of "Get Rich Quick, Doing
Absolutely Nothing." Common sense tells you
there's a price for success.
There
is no such thing as enough promotion. There is
however, the "right kind" of promotion at
different times, and there is finally such a thing as
"name recognition" after a long time of
constant promotion. Longevity counts, too, if the
longevity is accompanied by constant promotion.
The
rewards are there. Hundreds of thousands of people are
very quietly making a very good living online. They
probably aren't any smarter or any more success
oriented than you. They are, however, doing web savvy
site promotion or hiring someone to do it for them.
Here's
the secret. They either spend 6-8 hours of their own
time online, DAILY--yes, daily--promoting their site
and their business and their name, or they pay someone
else to do so...or both. The most successful do both.
It all depends on how much you want and how much you
want it.
It's
just like having a business offline, in that if people
don't know you're in business, they can't possibly
find you and give you money for your products or
services. They may not even know that anyone anywhere
does what you do!
A big difference
online, however, is that online, three months is equal
to an entire year of change offline.
Online
you are actually only found in a few ways.
Approximately 65% of all traffic for all sites comes
from search engines and directories. Can you afford to
lose 65% of your potential traffic because you aren't
listed well in the search engines?
The
majority of the rest comes from links from other sites
or mentions in newsletters, and other small bits of
traffic comes from a few other sources where an
announcement of your business is seen.
What you may not
realize is that you could be ranked #1 in a major
search engine on a key word and not only lose that
spot, but be dropped out of that search engine
entirely, overnight. Some online business people spend
all their time tweaking their code to get higher
placement, just to stay in the search engines.
The
search engines change the rules on placement about
every two weeks as well as on how to submit to them,
with major changes about three months resulting in
hundreds of thousands of sites simply purged and
dropped. If your site is dropped, will you even know
it?
The team
that I work with can optimize your site for the search
engines, but, depending on your key words and phrases,
the link popularity method that is my trademark
service may work just as well. Either way, you are
left with enough time to run your business and to
market your product, one on one.
Success
Promotions is known for getting Name Brand Recognition
for our clients.
If you decide that
you only want to use my service for one month, here is
what you can expect:
Within
six weeks after I stop promoting your site, your
search engine rankings may begin to slip, and your
traffic may start to slow again, sometimes gradually
and sometimes dramatically. It usually, but not
always, takes a couple of months to return to the
pre-promotion levels.
The
incoming links will start dropping off because when
the owners check the traffic you send to them in
their stats, you won't get enough traffic to make a
reciprocal link worthwhile for them. They look for
sites that will send adequate traffic to them to
exchange links with.
The
proprietary linking methods that I employ that
guarantee you 200+ incoming links within 2 weeks
will drop you after the first two weeks because they
absolutely require first that those links pages be
kept completely up to date, and that those links
pages are promoted precisely the way the rules
state, every two weeks.
The
result is that the next time the search engines
spider your site, you don't have enough incoming
links to convince them that your site is relevant to
the key words you've picked, especially if there are
another 50,000 sites with your key words just dying
to get that high spot. Please note here the value of
having your own domain name versus a site on a
public domain (eg: xoom, tripod, angelfire) that
hosts all those other site you're in competition
with.
It is
in your own best interest to re-invest a portion of
the orders you receive while you are getting traffic
into your site promotion, to keep that
all-important targeted traffic coming.
Sometimes
the slowdown occurs a lot faster than six weeks.
There
are several reasons for that. The Internet is that
dynamic for one. Changes do occur that rapidly.
Promotion has to be done on a daily basis just to keep
your traffic at the current levels, with some extra
promotion daily to keep pushing traffic levels higher
just as it has to be done in any business.
Some
of the propriety promotional actions I do that are
extremely productive are required to be done every two
weeks and the traffic explodes geometrically if done
on an ongoing basis.
In
the past, some of my customers, who had little
business experience, have believed that having me
promote their site for a month was really all they
needed to do, but within three months, before they
came back for on-going promotion, their traffic was
down to the pre-promotion levels. Or worse.
I
hear "I can't afford to hire someone to promote
my site. I'm not getting any sales" rather often,
and I bite my tongue. If you aren't promoting your
site around 6 hours a day, every day, well, then no,
you aren't going to get sales unless you're paying
someone else to do it for you.
What
is going to change that lack of sales for the better
if you don't change it yourself, or hire someone else
to change it for you? If you keep on doing whatever it
is you're doing, or more relevantly, not doing, why
would you expect better results?
My
prices are less than the price of a lunch every day.
More importantly my on-going promotion of your site
will make a lot more money for you than the small
investment you make. Unless being in business is just
your hobby, something to play at, then you really
can't afford not to hire my services.
Oh,
sure, you need to have a good product, and you need to
have fairly competitive pricing. You need an
attractive website that gives the customer a reason to
return, and the site needs to work, to be easy to
navigate, be clear, have a 'call to action'.
Actually,
if you don't have that much, I probably won't work
with you anyway. I have to be careful where I expend
my time, too. If your site or your product is
obviously not going to be promotable, it would be
folly for me to be associated with it. I have a
reputation to protect as well. And if I spent my time
promoting "unpromotable" sites then you
probably wouldn't be here reading this. So, if you
have a lousy product, a totally unrealistic price, an
ugly, hard to navigate site, I haven't been talking to
you anyway. If you fall into this category and you
want to do something about, visit the Profit Point
team and get a website combined with marketing from
the beginning to have a "Sales Machine."
Let's
just assume that you do have a good (enough) site, a
good product, and a fairly competitive price. You're
still not making sales even though you put in 6 hours
or so every day promoting it?
Even
if you are promoting your site, if you aren't
doing the things that work right now, you aren't going
to get sales. Doing all the right actions at
the right time is what gets the traffic to your site.
If
you are getting sales, you probably know that you
better keep promoting your site to keep on getting
sales, or your success will be just another
"Flash in The Pan" that could have been,
should have been, successful.
If
you want to make a living with your site,or if you
already have a degree of success and want more of it,
get started right now. Fill out the order
form right now to get started..
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